Marketing and Manipulation [Expanded Quote]

So you’re not going to be able to walk up to people and tell them the actual, digital truth of why you were there and expect the placebo effect to work, it won’t. That’s the magic of the placebo effect..The challenge here, and the way that I’ve dealt  with it anyway is the difference between manipulation and marketing is manipulation is I get you to buy something that you regret later. And marketing is I get you to buy something you’re glad you bought. And that’s your opportunity, to tell a story…

-Seth Godin

See my blog post about the difference between marketing and manipulation in your strategy.

Brian Swanick

Brian Swanick here. I do digital marketing at EverythingSwan Digital Marketing. I work with businesses to find their customers and build their community through digital channels.

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